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It is proven that music influences clients choices while in a hotel or a store.  It is therefore imperative to create a quality musical atmosphere on the point of sale. However, only a [...]

50 to 75% of purchasing decisions are made in point of sales and musical atmosphere has a key role to play in these decisions. Sound marketing is a non-intrusive way to convey a message about the [...]

Music plays an important role in marketing strategies and prove to be an useful tool to highlight a brand or products. According to several studies, background music has a positive impact on the [...]